becks autonomous

As one of the most pioneering beer brands on the market, Becks wanted to mark its 150th birthday with something special. Something that shined light on its legacy, but instilled an original and contemporary flavour. So, we did exactly that.

With ‘Beck's Autonomous’, we created a complex series of prompts to empower technology to do the thinking for us. WIth use of AI, not only a creative design was developed for the campaign, but the actual recipe and packaging for the celebratory product itself. Limited edition cans were made available, and sold out across the EU in less than 10 minutes.