A Series of bold and colourful illustrations for Breuninger, a high-end department store chain based in Germany, to accompany a seasonal retail design at their innovative concept platform b_place.

The illustrations were an integral part of Breuninger‘s b_place. They were displayed on large banners, walls and displays as part of the retail design, and a carpet was even produced using the swimming pool illustration.

The title “Be Bold“, encapsulated the core message of the campaign: Vibrant colours paired with strong characters aimed to catch the visitors‘ attention, inviting them into a playful world where they could feel empowered and confident.