dfs - larger than life

DFS is a Hong Kong based retail group with focus on luxury goods and travel. The campaign Larger than Life highlights DFS' employees as the hero — owning an opportunity to see the world of possibilities ahead of them when luxury, travel and retail combine.

The goal was to create 5 characters for the different areas of work. We also developed additional elements to be used on images throughout their website and an animation film as well as gifs for socials and website in all formats.