lyft - let’s go vote

During the 2020 US election, Lyft, the US transportation company, commissioned us to create a series of illustrations showcasing diverse individuals using various modes of transportation—bikes, scooters, and cars—on their way to the polls.

We had the opportunity to illustrate what we love most: empowered, dynamic characters brought to life with bold lettering and a vibrant colour palette. The campaign gained widespread visibility, with the artwork featured digitally across multiple platforms, including a prominent display in New York’s Times Square.​