meet the macallan pioneers
Creative: sergio ortiz
The Macallan is one of the most prestigious whiskey brands in the world, they wanted to launch an exclusive collection through their social media channels. This exclusive range was inspired by the heritage of the brand and in particular, the line of owners that were at the helm of the company over the years.
Based on the characteristics of each of its owners, the "Meet the Macallan Pioneers" campaign was born. A fictitious profile was created for each of them where they shared information on the products, as well as some unique insight into the past, and the history of the brand.
