motorola razr - flip the script

To relaunch their iconic flip phone for a new generation, Motorola was hungry for fresh, Gen-Z-inspired content. They wanted to appeal to fashion-minded creators while highlighting Razr’s premium styling and hands-free functionality. To achieve this we served up a collection of highly visual, high-energy stories that prove that 30 years later, Razr is still the coolest phone out there. 

The Clio-winning launch film shows what happens when an airport employee is left alone at Milan’s lost luggage counter armed with just his Razr and an insatiable love for fashion. It’s set to House of Pain’s iconic track ‘Jump Around’ re-recorded in Italian, which translates to “Saltare in Giro”.