We were tasked to come up with an idea to promote Velo, a nicotine pouch and a major sponsor for McLaren F1. The ask was to seek the most unique and unexpected fan stories and get them together to enjoy the sport that they love.

This was a content series that brings Velo and McLaren superfans together to celebrate F1.

Working closely with influencers to create hype events where superfans got to watch F1 live on big screens, get interviewed vox pop fashion, and a chance to win tickets to Silverstone by playing on a F1 race car simulator.