adidas x ea sports - play connected

Together with adidas and EA Sports, we developed and launched adidas GMR—a revolutionary smart insole that bridges the gap between real-life football and the virtual world of FIFA Mobile.

This innovative technology allows players to track their real-world football skills, such as speed, shot power, and distance covered, and have those stats directly impact their FIFA Mobile performance. By combining cutting-edge sensor technology with gameplay integration, adidas GMR brings an entirely new level of interactivity and immersion to both the game and the sport, redefining the connection between physical and digital football.