nba top shop

NBA Top Shot is the first NBA blockchain-based platform, revolutionizing digital collectibles. It allows fans to buy, sell, and trade digital assets representing iconic NBA moments, secured and authenticated on the Flow blockchain.  Each collectible is a unique token that captures a highlight, providing fans with genuine ownership of a piece of basketball history with unparalleled transparency.

From 2020 to 2024, working with Dapper Labs, we contributed to the design and development of NBA Top Shot, the league's first blockchain-based platform. 

From the project's inception, we collaborated closely with the creative and product design teams, focusing on integrating cutting-edge blockchain technology with engaging visual design to create a seamless and immersive user experience.

The main challenge was creating a unique experience to pioneer a new form of digital collectibles that leveraged blockchain technology for authenticity and scarcity while appealing to a broad audience of NBA fans. 

This required creating a cohesive visual identity that could support the product design and resonate with users, alongside developing intricate systems for minting and trading digital assets.

Each collectible can be acquired through packs that offer exclusive highlights in a unique mix of moments, from common to legendary, all secured on the blockchain. 

In its first six months, NBA Top Shot generated $700 million in revenue, marking a significant advancement in digital collectibles. It empowered fans with genuine ownership of basketball history, enhancing the fan experience and setting a new standard.