Collaborating with Nike on their “Born of Concrete” campaign, a powerful initiative that aimed to celebrate the resilience, strength, and creativity of athletes and urban communities, we created concept artworks that visually captured the essence of the campaign—blending the raw, gritty textures of the urban landscape with the dynamic energy of sport.

Through these visuals, we aimed to convey the message that greatness can rise from any environment, no matter how tough, and that the determination and spirit of athletes are “born of concrete.” The final pieces were used across various media, bringing the campaign’s message to life in a bold and impactful way.